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Are you a Yuccie traveller?

Published October 16th, 2015

What’s a Yuccie you say? If you’re sick of hearing the term ‘hipster’ then maybe you’ll identify with a new cultural term: the ‘Young Urban Creative’ (YUC – hence ‘Yuccie’).

Let’s see... you’re typically Gen-Y, you live inner city, work a professional job and seek out creative pursuits from gallery openings to shopping for up-and-coming designer goods, and you know the best to get a coffee and a really good meal?

The same goes for when you’re on holiday: you want to get off the beaten track and find the ‘new’ XY & Z.

Here’s a selection of cities on the YUCCIE travel hit list and why:

Leipzig, Germany

Head to the old, industrial Plagwitz district where you’ll find innovative start-ups and art spaces that have emerged out of the post-industrial abandoned buildings. Check out Baumwollspinnerei, once a cotton factory now a contemporary cultural centre.

Another gallery in the wonderful Baumwollspinnerei.

A photo posted by Mel Maxwell (@firewalkwithmel) on

Belgrade, Serbia

Check out the Savamala district currently the beating heart of the city’s beautiful revival. Here it’s all about workshops and creative hubs. You can even find some new hideouts underground in the city's tunnel system. Head to Mikser House for live music, performance art and traditional Serbian cooking.

Copenhagen, Denmark

Hipsters – sorry – Yuccies have long enjoyed the ‘Copenhagen Cool’ effect. The city’s flat landscape makes for a ‘fixie’ bike riders dream, and they’re all spinning their wheels to the Vesterbro district for its eclectic restaurants, bookshops and local designer boutiques.

Antwerp, Belgium

Fancy a weekend away in Antwerp?  Yuccie’s leave the tourists for dead in the city centre, instead heading north to Antwerp's Het Zuid neighbourhood where the local Yuccies are underway transforming the area. Eilandje, by the city's old industrial port is the place to be for innovative cuisine and contemporary art – check out MAS (Museum aan de Stroom).

Stockholm, Sweden

Between Dr Denim and Cheap Monday jeans, the hip crowd have long been familiar with Swedish style. While Östermalm district and SoFo (south of Folkungagatan) are regarded as pretty cool, Yuccies now prefer Hornstull, located south of Södermalm. Head here for good coffee and weekend flea markets.  Tip: Trädgården is the hottest club to visit during the long Stockholm summer nights.

❤️ RMH Tack alla för igår! : Sotarn

A photo posted by Trädgården (@tradgarden) on

St. Petersburg, Russia

Russia in itself is a destination for the super-intrepid Yuccie, and St. Petersburg’s mashup of traditional and current trends, iconic landmarks and history tick all the right boxes. Delver further down St Pete’s side streets and alleyways to find the city’s youth flexing their talents in creative spaces. Head to the Nevsky Prospect area for boutique shopping and contemporary art.

⬛️▫️▫️⬛️ #sanktpetersburg #spb #nevskyprospect #nevsky #river A photo posted by Dasha Shapovalova❤❤❤ (@dashaaaaaaa98) on

Milan, Italy

Style is synonymous with Milan. Especially revered by the fashion Yuccie crowd and famed for its international fashion houses. It used be all about the Brera and Isola neighbourhoods, or the more modern Hangar Bicocca and Fondazione Prada, but now the latest trendy area to stay in is Tortona, Check out the MUDEC (Museum of Culture) followed by a meal at Al Fresco's, once an old industrial building now a restaurant.

Cape Town, South Africa

When in Cape Town head to Woodstock – it’s all in a name right? And this suburb doesn’t disappoint with plenty of spoils for the creative clique. Here internet and tech start-ups flourish and there’s an independent art gallery on just about every corner.

Love this one by @adub_adub #streetartCapeTown #woodstockcapetown #streetartSA #ellie_does_CapeTown #adub A photo posted by ellie shoes (@ellies_hoes) on

São Paulo, Brazil

Yuccies are clambering west to Vila Madalena, where once the upper middle class reigned now the city’s bright young things are opening small galleries, bars and organic restaurants. It’s a lively place to enjoy the city’s energetic vibe.

wait..... whaaat?? #becodobatman #vilamadalena #sãopaulo #brasil

A photo posted by Maria Gabriela (@kindofmaria) on

Istanbul, Turkey

The laidback creative set in Istanbul rule with an entrepreneurial spirit and a penchant for fashion, artisan products and organic home-style cuisine. Lounge evenings away with Turkish coffee, cocktails and a shisha.

#graffiti #beyoğlu #cihangir #fashion #style A photo posted by İsmail Yüksel (@ismailyuxel) on

Lyon, France

Been to Paris like 10 times? Time to move onto Lyon... not only renowned as a gastronomical centre, Lyon is also considered the birthplace of cinema – tick and tick. Head to the industrial suburb of Confluence for eco-friendly community spaces such as La Sucrière, once a sugar factory now a large arts centre that host the annual Biennale of Contemporary Art.

Let's go #nuitsso2015 ! #inauguration #laSucrière

A photo posted by Nuits sonores Official account (@nuits_sonores) on

Dubai, UAE

Despite Dubai’s excessive glitz and glamour, usually something a Yuccie shies away from, Dubai’s design district ‘d3’ is all about the creative e urban lifestyle. World EXPO is even coming here in 2020 to help connect local talent with international players. There’s plenty of eat and drink options here too with  the art of ‘brunch’ being pretty much an institution.

Of course London, Tokyo, Barcelona, New York, San Francisco and Sydney are all well-loved haunts of the Yuccie too.


Check out our EUROPE EARLY BIRD offers for 2016 and be an 'early adopter' you big Yuccie, you! 

Rachel Surgeoner

A self-confessed 'food-tourist', I take hunting for the world's greatest sandwich very seriously, my quest has taken me from Berlin to Hoboken. Stopping off only for vintage shopping, craft beers and Mediterranean sunsets.