tokyo fashion


What to wear in the world’s most stylish cities

Published April 10th, 2013

If you’ve got your Alexander Wang heel on the fashion-industry pulse at the moment, you’ll know all too well of the happenings in Sydney this week. The fashion-crowd is snapping up a storm in the city at the moment as Australian Fashion Week is in full swing, pose and pout.


If all the pretty people and pretty clothes have got you giddy with fashun fever, then gurl you gots to get yourself to one of the world’s style capitals stat. There are designer labels to swoon at, picture perfect locations to pose at and lots of really, really ridiculously good looking (and rich) people to befriend. Here’s what should be on your jet-set list.



Durr. It’s the fashion capital of the world. Home to prêt-a-porter, Chanel shows and the most stylish people in the world. Paris is practically the birthplace of fashion, where Dior came up with the ‘new look,’ Coco Chanel made the iconic suit (amongst other things) and Louis Vuitton made the transition from heritage luggage label to all out global domination with the help of Marc Jacobs. The city hosts its famous fashion week in February and September. While these aren’t open to the public, if you can sneak in it's well worth it, even just to gain a glimpse at the latest set design (think an actual ice berg or giant globe) at the Chanel show.

What to wear: The French like their fashion simple, classic and tailored. Everything has to fit well. It’s the mark of a good label (and self-control with all those pastries). Don a simple pair of dark blue jeans and a plain fitted t-shirt. Extra points if it has navy blue and white stripes on it.

Where to shop: Explore the boutiques of Le Marais and Saint Germain. For window shopping, don’t miss the ever cool Collette.

What to instagram: Laduree macaroons and a selfie in the Tuileries Garden.


New York

If you like your fashion with a side of painfully cool, then New York City is where it’s at. All hip and happen’n with designers like Alexander Wang and Proenza Schouler and girls like the Olsen Twins and Zoe Kravitz. It’s all VERY COOL. Like an episode of Girls only cooler and with better clothing. The key to facing the cool overload is to approach it with a nonchalant attitude and a sarcastic tone. And say #nextlev after every compliment you give.

What to wear: Leather leggings, designer sneakers and an iPhone permanently fixed to your ear.

Where to shop: Opening Ceremony, Nordstrom and the boutiques in Soho.

What to instagram: Anything to do with Magnolia Bakery. Alexander Wang shopping bags.



If Paris is a luxurious bag and New York is a cool pair of shoes, then London is a grungy leather jacket – gritty, worn-in and teamed with a messy hair cut and a pair of black tights. It’s laid-back and vintage, with ‘it’ girls like Kate Moss and Alexa Chung looking effortless in leather and denim and a smear of eyeliner. In London, a little bit of grunge never hurts. Even the plummy-mouthed rich kids mix their classic Burberry up with an edgy beanie and a smouldering look.

What to wear: A leather jacket, skinny jeans and a scarf.

Where to shop: Topshop, Liberty and Portobello Market.

What to instagram: Hanging out in Hampstead Heath in your best winter look.



Tokyo is where style gets a little crazy and all rules are thrown out the window. Kids in the Japanese capital love to dress up too. From 80s punk to K-pop style and Lolitas, it’s a case of everything and anything goes. For the best style watching, head to the pop-culture strip of Harajuku and get caught up in the ‘super kawaii’ of it all.

What to wear: All of your clothes all at once, especially if they have quirky animal prints on them.

Where to shop: Candy and WC in Shibuya.

What to instagram: Cherry blossoms and your best Japanese pose under the Harajuku archway.


Lauren Burvill

Australian born but London based, I'm a sucker for big cities and small tropical islands. When travelling, I like eating like a local, dressing like a local, but staying in 5 star style. Have a travel story to share? Tweet me @laurenburvill.